We are looking for a performance marketing and creative execution team to plan and execute B2C marketing campaigns focused on increasing brand awareness, acquiring new users, driving platform registrations, and generating conversions.

The selected team will be responsible for developing a marketing strategy, producing high-quality ad creatives, setting up Meta advertising campaigns, testing different ad formats and audience segments, and optimizing campaign performance based on data.

2. Scope of Work

A. B2C Marketing Strategy

• Develop a B2C marketing strategy aligned with RentPrompts' products, offerings, and target audience.
• Define target audience segments, customer personas, and campaign objectives.
• Identify suitable campaign angles, messaging, and unique selling propositions.
• Prepare a campaign plan with timelines, budgets, and measurable KPIs.
• Develop a funnel covering awareness, consideration, registration, and conversion.

B. Ad Creatives & Content Production

Create performance-focused marketing creatives for Meta campaigns, including:

• Static image ads and promotional banners.
• Carousel ads highlighting RentPrompts' products and features.
• Short-form video ads and reels.
• UGC-style ad concepts and product demonstration videos.
• Multiple creative variations for A/B testing.
• Ad copy, headlines, primary text, and CTAs.
• Creative adaptations for different audiences and campaign objectives.

Expected deliverables:

• 10–15 static/carousel creative variations.
• 5–8 short-form video ad creatives.
• 3–5 distinct campaign concepts or creative angles.
• Multiple ad copy and headline variations.
• Editable source files for final approved creatives.

C. Meta Ads Campaign Setup & Execution

• Set up and manage campaigns through Meta Ads Manager.
• Configure campaign objectives, audience targeting, placements, and budgets.
• Implement retargeting campaigns for relevant website visitors and engaged audiences, subject to available audience data.
• Set up and verify tracking through Meta Pixel and relevant conversion events, with Conversions API where feasible.
• Conduct A/B tests for creatives, copy, audiences, and placements.
• Monitor campaign performance and optimize based on results.
• Identify winning creatives and recommend budget allocation.

D. Performance Monitoring & Reporting

• Track impressions, reach, CPM, CTR, CPC, landing-page views, registrations, conversions, and CPA where applicable.
• Share regular campaign performance updates.
• Provide insights on winning creatives, audience behavior, and drop-off points.
• Submit a final performance report with results, learnings, and recommendations for the next campaign cycle.

3. Target Outcomes

The campaign should focus on measurable business outcomes, including:

• Increased awareness and visibility for RentPrompts.
• Higher-quality B2C traffic to the platform.
• Growth in user registrations and sign-ups.
• Improved conversion rates through creative and audience testing.
• Identification of scalable ad creatives and acquisition channels.

Specific numerical performance targets should be finalized after reviewing the product funnel, historical campaign data, target audience, and available advertising budget.

4. Budget Breakdown

WorkstreamBudgetMarketing strategy and campaign planning₹10,000Ad creative design and copywriting₹20,000Video ads, reels, and UGC-style creatives₹25,000Meta Ads setup, tracking, and campaign management₹25,000Optimization, reporting, and performance analysis₹10,000Contingency and creative iterations₹10,000Total Bounty Budget₹1,00,000

Budget clarification: The ₹1,00,000 is the total project bounty. Actual Meta advertising spend must be explicitly agreed upon before work begins. Unless separately approved, the above allocation covers execution services and production rather than media spend. If ad spend must be included in the ₹1,00,000, the budget allocation will need to be revised.

5. Timeline

Duration: 4 weeks from project kickoff.

• Week 1: Audience research, strategy, campaign planning, and creative concepts.
• Week 2: Creative production, tracking verification, and campaign setup.
• Week 3: Campaign launch, A/B testing, and initial optimization.
• Week 4: Performance optimization, reporting, and recommendations.

6. Required Skills

• Proven experience in B2C performance marketing.
• Hands-on expertise with Meta Ads Manager.
• Strong understanding of paid social acquisition and conversion funnels.
• Experience creating high-converting ad creatives and short-form video content.
• Ability to analyze campaign data and make optimization decisions.
• Experience with Meta Pixel, conversion tracking, and retargeting.
• Portfolio or case studies demonstrating previous campaign results.

7. Deliverables for Final Approval

The bounty will be considered complete upon delivery and review of:

1. Documented B2C marketing and campaign strategy.
2. Final approved static, carousel, and video creatives.
3. Ad copies, headlines, and campaign variations.
4. Configured Meta campaigns and verified tracking, where technically feasible.
5. Campaign performance dashboard or report.
6. A/B testing results and optimization summary.
7. Editable creative source files and campaign handover documentation.

8. Acceptance Criteria

• All agreed creative deliverables are submitted and approved.
• Campaigns are configured according to the approved strategy and budget.
• Tracking is tested and documented, subject to platform and technical access.
• Campaigns are monitored and optimized during the agreed execution period.
• Reporting includes actual results and actionable insights.
• All final creative assets and relevant account documentation are handed over to RentPrompts.

9. Ownership & Access

All approved deliverables, final creative assets, copy, and project-specific source files will be handed over to RentPrompts upon payment as agreed. Campaigns should run through RentPrompts-authorized advertising accounts, with appropriate access controls and transparent reporting.

The team must not make unapproved changes to budgets, audiences, or campaign objectives. Any additional work or advertising expenditure requires prior approval.

Expected result: A complete, measurable B2C advertising campaign system for RentPrompts, covering strategy, creative production, Meta campaign execution, optimization, and reporting.